Internet Marketing & Public Relations for the Arts

lessons for promoting your arts organization on the web.

Lesson	Assignment	Date Due	Days Before Due
1	Create A Press Plan for your Favorite Movie	10/01/2008	-49
2	Design Blurbs and Logos	10/08/2008	-42
3	Create A Web Audit	10/15/2008	-35
4	Create an Email Campaign	10/22/2008	-28
5	Create a Pre-Production Photo Gallery	10/29/2008	-21
6	Patron Hunting	11/05/2008	-14
7	Make an Online Video	11/12/2008	-7
8	Going Viral	11/19/2008	0

How Assignments Work
1.	All students must select and complete 2 assignments from the list above.
2.	There are only 3 individual slots for each assignment. In some cases, a team of students may take a slot.
3.	Each assignment is worth 25% of your final grade.
4.	Assignments are awarded on a first-come, first-served basis.
6.	You are allowed to seek help from others to complete your assignment. For example, you may wish to bring in a photographer, or a video editor, or anyone you need with the skill set necessary to complete the assignment.