What is Viral Marketing?

Actually, there seems to be some real debate about what exactly Viral Marketing is and is not.

The Wikipedia offers this definition:

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through self-replicating viral processes, read more »

The Six Simple Principles of Viral Marketing

The Classic Hotmail.com Example

The classic example of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. The strategy is simple:

1. Give away free e-mail addresses and services,
2. Attach a simple tag at the bottom of every free message sent out: "Get your private, free read more »

SMS: The New Email

We live in a world of communication.  After the events of 9/11 it took approximately 5 hours for 98% of the U.S. population to be aware of what happened.  Just 100 years ago, it would have taken an estimated 3 months to reach that same population figure.

Nothing defines our read more »

Viral Envangelism

Sure, Buzz marketing and WOM campaigns may be fun to try to pull off--but never, ever forget your base.  The main reason you exisit is due to the support of your donors and subscribers.  Use these people to help promote your season--after all, they are your most ardent supporters.

CONNECT WITH read more »