web trends in 2010

We have all seen how social media has changed our world and our living, so what do we expect to see for social networking and technology trend in 2010. CNN recent column  by Pete Cashmore discuss 10 themes and trends that will define the Web next year.

What can arts administrators and arts marketers take note of what can help arts to grow or even survive in the community?

Among the trends, real time update seem to be the continuing trend, with the gratification on Google search, what if we could have shows and performances information update for "what to do around the city" on the smart phone, then find reviews on google or Layar, then with a click of an app, buy and pay tickets with mobile payments on the phone. Then finally walking into the theater or music hall without standing forever in the "will call" line. Instantly updating reviews after the show or even purchasing the recording of the specific performance on Instant Encore. Some of this is no new experience to many smart phone users, but as arts administrators leading the industry, we need to pay attention to the trend and be ahead of what audiences are expecting from us.

Cloud computing and social gaming is also predicted as a growing trend in 2010, perhaps symphony orchestras can build and store music electronically in a sever that can be shared by all members? What if composer can compose simultaneously across the country in a collaborative effort. Maybe instead of growing your own farm on facebook, we can build our own orchestra or opera company and trade with other players? produce performances?

The possibility is endless and innovation is unpredictable. But with information overloading our online world, we have to stay focus and send the precise message to the targeted audiences.