Internet Marketing and Public Relations for the Arts

Wednesday, December 2, 2009

Big theatre + little theatre is a win-win

South Coast Rep, a large LORT theatre in Orange County, has announced that it will host another local company's production in its theatre.  The Chance Theatre will be re-mounting its acclaimed production of Wayne Lemon's "Jesus Hates Me" in South Coast Rep's 99 seat space.  South Coast Rep is offering the space free of charge to Chance Theatre, and clearly hopes to turn this into a series if the initial venture is successful.  I applaud this decision because it would be an excellent source of revenue, and vibrant theatre.  It is usually not cost effective to produce progressive work on a large LORT contract because of the added costs associated with it.  This way, South Coast Rep will be able to provide their audience progressive work on a much more affordable level.  In addition, Chance Theatre will be able to expand its audience.  

This is a clear win-win situation for everyone, and more theatres across the country should take notice.  


-Brian


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