Have you voted yet?

Not only not-for profit organizations could take advantages of social media for marketing and community outreach, for-profit business could also benefit from social networking sites. ChaseCommunityGiving is giving away 5 million dollars to 100 local charities in the US, and your votes decide which charities the money goes to. All you need to do is to vote for your favorite charity and then rally for them by spreading the word to your friends, family and co-workers to keep the votes going. But of course, you have to become a fan of their fan page before you can vote. I think this is a brilliant idea; both the idea of community giving and facebook voting. It is amazing to see how fast does the word spread out and how it can get people involved by having them vote for their favorite charity. Don't we all want to believe our vote matter? Don't we all want to do something that can make an impact to what and who we care about? Although this is a community giving program of the bank and is not selling any products or services directly to the fans, it does for sure help to build a very positive brand image for the bank itself.

~Gloria~