Old Music, New Ad idea

If you are a classical music lover, you are no stranger to Tchaikovsky's 1812 overture. You might have listened to different recordings, or live performances from various orchestras. But have you ever heard the 1812 overture by a cellphone orchestra?? Recently, Vodafone NZ hired a production team to orchestrate cellphones into "playing" Tchaikovsky's 1812 overture. Curious how did it sound? Visit Vodafone website and watch the Ad video. I also recommend watching the "production" video for how the production team put it together. I think it's pretty impressive that a corporate business will go this far to create a "minute" of viral video, and what a smart idea of turning something from a classical repertoire into a music engineered product.

Gloria