Internet Marketing and Public Relations for the Arts

Tuesday, December 2, 2008

Skip iTunes - Go to the Source

The Boston Symphony Orchestra has dived into the business of selling digital music with the introduction of their own online store.  Currently, they offer downloads of music from 17 different recordings, current and historic.  The Chicago Symphony was one of the first to offer digital music for sale, but still sells a much larger volume of physical recordings - traditional recordings outsell digital 10 to 1.  The best part, selling digital music is cheap!  No product, storage, or storefront is required.  Which major symphony will be the first to offer recordings through digital download only?

Boston Globe Story: http://www.boston.com/business/technology/articles/2008/12/02/bso_launches_its_own_music_download_service/
Boston Symphony Digital Music Store: http://www.bso.org/bso/shop/productCategories.jsp;jsessionid=NU111FZ2EIKMMCTFQMGSFEQ?id=bcat13360032

--Evan

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