Internet Marketing and Public Relations for the Arts

Monday, December 8, 2008

Public Theater Establishes New Production-Sharing Agreement With Broadway

Sorry for the Last Post. I sent the wrong comment regarding the article I referred. This one is correct.

 
In moving its productions to Broadway, the non-profit home of the New York Shakespeare Festival has had its ups (A Chorus Line) and downs (On the Town and The Wild Party, which helped lead to a severe money crunch). Now, with last summer's smash hit revival of Hair, the Public has established a new model for commercial runs of its productions. "For the first time, [Public Theater artistic director Oskar Eustis] said, 'we have structured a deal where not a dime of the Public's money is at risk,' and the Public maintains complete artistic control. 'We are real artistic and business partners.
 
 
---Fangzhou

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