Internet Marketing and Public Relations for the Arts

Tuesday, December 2, 2008

Maestro Quits Due to Marketing

Conductor Gennady Rozhdestvensky refused to conduct several Boston Symphony Orchestra concerts on the account of the symphony's marketing strategy.  Apparently Rozhdestvensky was not satisfied with the amount and types of exposure that he personally was receiving.  Tension is already present between the marketing and artistic departments over programming - does this make things even more complicated?

http://artsbeat.blogs.nytimes.com/2008/11/24/offended-by-marketing-maestro-quits-concerts/


--Evan

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