LA MOCA Utilizes Facebook For Help

The Los Angeles Museum of Contemporary Art is like many arts organizations right in financial trouble.  Their case is so serious that the future solvency of the museum is in question.  The leaders of MOCA responded with an initiative called MOCA Mobilization,  a grassroots effort to right the ship before it is too late.  Recently, they announced on their Facebook page an impromptu gathering at the MOCA for friends of the museum to gather and discuss the financial trouble and importance of keeping the institution going.  450 people came, not a huge number, but probably a very loyal and active group that will spread the word like wildfire.  It looks like the MOCA is going to its membership base instead of asking for a wealthy board member bailout.  In the long run, engaging the members this way could really strengthen the organization.

http://latimesblogs.latimes.com/lanow/2008/11/hundreds-show-u.html

XOXO

Nate