Detroit Symphony 37/11 Club

The Detroit Symphony is targeting young professionals in a new way with the 37/11 club.  Membership is available anyone under the age of 37 and offers tickets to select concerts for only $11. Registration over the web is quick and over 1,300 people have already signed up.  This seems like a great idea for future audience development of a generation just starting to attend arts events.  Maybe the next step would be a private 37/11 social network?

http://www.detroitsymphony.com/page.aspx?page_id=99

--Evan