College Radio Lives On…For Now

As the old saying goes, "if you can't beat 'em, join 'em" – one could
say that with reference to the Internet, college radio stations are
doing just that. Recent coverage in the NYTimes
(http://www.nytimes.com/2008/12/07/arts/television/07sisa.html?pagewanted=2&_r=2)
suggests that "college and other noncommercial stations have taken the
lead in Internet broadcasting" and most college station DJs are found
to have blogs of their own (often utilized to publish their
playlists). Some DJs also like the idea that predetermined playlists
aren't enforced at college stations – a situation one would most
certainly face in the commercial arena.

So does anyone actually listen to these stations via radio anymore?
Apparently, not so much. Record companies and band managers aren't
likely these days to spend money advertising or promoting through
these stations when they're not expected to reach more than a few
hundred listeners.

- Courtney