Internet Marketing and Public Relations for the Arts

Saturday, November 29, 2008

OperaLive!

What do you get when Vancouver Opera crosses Japanese-style mange with opera? Why, OperaLive!, of course! I was introduced to this website in this blogpost from Opera Chic. In order to attract and educate a younger audience about opera. The website includes videos of interviews with cast members, mp3s and podcasts, but the coolest part of it is definitely the manga. Vancouver Opera has taken condensed versions of libretti and animated them into totally cool comic book-style reads.

As cool as it is, do you think that this will make the YPs buy tickets to opera? Maybe. They help people get into contact with the stories, which can be totally twisted and crazy. Thus, they have a new point of entry to opera because they are more comfortable with the work onstage, and it also can get people excited because opera really isn't as boring as they may assume. But I'm not sure how much real conversion they can really expect from something like this.

What do you think?

--
Leslie Fay

0 Comments:

Post a Comment



<< Home