Market your concerts carefully

The Boston Symphony Orchestra recently lost its guest conductor, Gennady Rozhdestvensky, because he didn't like the way that his concerts were being marketed.  In particular, he took offense to posters that gave top billing to the cellist, and BSO brochures that left the maestro's name out of the "Artists who inspire" and "Distinguished Conductors" listings.  On the company website, the BSO stated that Mr. Rozhdestvansky was "unable to conduct these performances", while he gave the Boston Globe a different story.  This is just a warning to marketing departments, especially in symphony orchestras that put laudatory labels on various concert packages to divide up their lengthy seasons.  It might be a good idea to think about those artists and concerts that are left out of the "Distinguished" series along with those that are.

 

http://artsbeat.blogs.nytimes.com/2008/11/24/offended-by-marketing-maestro-quits-concerts/

 

Nate