Internet Marketing and Public Relations for the Arts

Wednesday, November 5, 2008

Center Theatre Group offers 100,000 tickets for $20


The artistic director and communications director of the Center Theatre Group in Los Angles are making in effort to keep the middle-class theatre audience engaged through the tough economic times.  Through the companies 3 theatres, they are issuing 100,000 discount tickets at a reduced price of $20.  Normally, they would only issue about 30,000.

 

They have dubbed it an "Entertainment Stimulus Package", and they are hoping to appeal to habitual buyers of mid-priced tickets.  For the company, it also seems to be a smart PR move.

 

Nate

 

http://latimesblogs.latimes.com/culturemonster/2008/10/ctg-tickets.html

 

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