Internet Marketing and Public Relations for the Arts

Thursday, October 30, 2008

Top Ten, okay One, Reason to Diversify Your Revenue Portfolio

Looks like Milwaukee Shakespeare, an organization with a $1.3 million operating budget, is closing its doors. Why? Because it lost its grant from the Argosy Foundation, a major family foundation in the area. Now, that doesn't seem TOO bad, right? Wrong. Milwaukee Shakespeare received 71.15% of its operating budget ($925,000) from the Argosy Foundation every year.

Their website is even sadder. Unfortunately, they did not leave up anything for people to read about the history of the company or anything about the growth they had been experiencing.

Hopefully, this will be a sign (as if there haven't been enough signs!) for organizations to look at their income and make sure they are not overly reliant on one source - even a source that seems permanent.

-- Leslie Fay

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