Internet Marketing and Public Relations for the Arts

Saturday, October 4, 2008

Recession Collection

Want to encourage your clientele to continue investing in original artworks even as they fret about the Dow?  Tell them about the vogue for the handmade / super-limited-edition print category.  At less than 10% (on the high end) of the price for an original Chuck Close on canvas, a Chuck Close (or Kiki Walker, or Ellsworth Kelly, or Louise Bourgeois) on paper puts you in the company of collectors who are art-smart but still looking out for the overall cachet of their acquisition portfolio.  Don't let the "craft" label color your perception- this is not papier-mâché amateur hour.  After all, the Whitney has a curator of prints, and Sotheby's has a contemporary prints division.  Who said you couldn't apply "buy low, sell high" to the fine arts world?

-Dana Horst

0 Comments:

Post a Comment



<< Home