CSO Continues to Impress

Seriously, I think this is absolutely brilliant. Here’s a link to the web version of an e-blast the CSO sent out this week offering recipients a free download of a CSO recording from iTunes: http://www.cincinnatisymphony.org/SymphonEmail/iTunes_101508.htm

 

This is so great. Could potentially motivate sales on iTunes of other CSO recordings, as well as motivate ticket purchases for upcoming performances. One suggestion: they should be offering a song from upcoming programming. For me, a low frequency symphony attendee relatively unfamiliar with classical repertoire, an exciting recording could seriously motivate me to purchase a ticket for the coming weekend’s performance. Regardless, this is a great way to stay in touch and continue to cultivate relationships with ticket buyers and donors. The CSO continually impresses me with their use of innovative, relationship-building tactics. I am reminded of a “personal email” that came from Erich Kunzel at the end of last season with the subject line, “My thanks to you”.  Inside was a brief message from the Pops Director (targeted well; surely they did this for classical attendees as well from Paavo) sending thanks for support during the past season and providing an update of what to expect in the coming year.