Internet Marketing and Public Relations for the Arts

Thursday, November 29, 2007

Green Theaters

Ok. So this article is from Australia but the issue of the environmental effects of our theaters may be a topic of concern and study for our generation of arts administrators.
http://www.theaustralian.news.com.au/story/0,25197,22837767-16947,00.html

--Kobie

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Young Professionals! Buzzword since 2005!

Even in 2005, American symphonies were trying to get young people into the classical music scene. Here's a great article exploring the subject.

http://www.nytimes.com/2005/08/21/arts/music/21waki.html

Go get your Brahms on! Be sexy, be smart and I'll see you at the Symphony for dinner tonight.

Niblack

Talked Back into the Saddle

Well, the end of the strike may be the big story in New York town, but I am most curious about the unreleased details of the settlement.  It would seem that the PR launched by both sides worked quite effectively during the strike:  the mayor regularly put in his two cents, the New York Times trumpeted the economic bad news as it broke, and the entire country took notice of the disagreement. 
 
 
I wouldn't compliment their negotiators' positional bargaining, but the spokepeople representing both sides ought to be handsomely rewarded. 
 
--Annie Wadman

KAMMER (Chamber), KAMMERA, CAMERA

Merging new technologies with on stage performance. The screen on stage and the stage on screen. It works.
 
 
magdalena

cultural change in its larger economic conext

European approaches to justifying the importance of art as cultural industry...
* NRW is one of the most heavily subsidies states
 
 
magdalena

Wednesday, November 28, 2007

Facebook = Cheap Market Research

From each network page on facebook you can find out some related statistics - from demographic and political data, top books, movies and interests - each network has a distinct personality!

Log into Facebook to check out these networks!

Cincinnati: http://uc.facebook.com/networks/stats.php?nk=67108897

<http://uc.facebook.com/networks/stats.php?nk=67108897>
New York: http://uc.facebook.com/networks/stats.php?nk=67108866 <http://uc.facebook.com/networks/stats.php?nk=67108866>
Seattle:

http://uc.facebook.com/networks/stats.php?nk=67108883

<http://uc.facebook.com/networks/stats.php?nk=67108883>
San Francisco: http://uc.facebook.com/networks/stats.php?nk=67108894 <http://uc.facebook.com/networks/stats.php?nk=67108894>
London:

http://uc.facebook.com/networks/stats.php?nk=67108977

<http://uc.facebook.com/networks/stats.php?nk=67108977>
Turkmenistan: http://uc.facebook.com/networks/stats.php?nk=67109378 <http://uc.facebook.com/networks/stats.php?nk=67109378>

You can probably guess which cities have the arts as a highly ranked interest, but do you know which statistic is close across all networks? According to Facebook, about 1/3 of the world is 'single'.

Interesting. Mahler and mixers? Facebook might not think it's a bad idea.

Niblack
Sarah Niblack
mobile: 513.226.5468
email: sarah.niblack@gmail.com
alternate: niblacsc@email.uc.edu

The Serendipity Factor

 
This is an interesting article that is shockingly approriate to our class. It's talking about the AdCouncil's efforts to build their online presence. One thing I like about the article is the reference to the "serendipity factor" that a site like youtube.com has. That is, you never know what you'll find when you browse youtube, and you will probably end up learning something you did not know. For example, perhaps you were "youtubing" for kids on broadway and you came accross this video just to learn that a child is 1000 times more likely to have autism than be on broadway.
 
I also thought it was interesting how much more value comes from ad space donated on the internet, as opposed to newspapers. And, it has to be cheaper to donate.
 
And on one more note, mt favorite of these ad council ads is this one about cyberbullying. If you wouldn't say it, don't write it. Love it.
 
-Mary

Is play cancellation censorship?

Lakota East High School just up the road on I-75 was slated to perform classic play "10 Little Indians" by Agatha Christie this weekend; but alas, it's cancelled, because someone thoughy it was deragatory!?!? holy crap. the play isn't even about indians!!!
 
 
-Khoa

Cam-cam isn't the only one going corporate.

Sorry everyone, looks like our MBA totin' classmate Cameron of Fergusonia has the right idea in investigating the corporate world. Lots of producing arts companies, like The Second City, The Blue Man Group, and Big Apple Circus, are creating programming specifically for corporate clients. Just be sure to keep your lawyers close, and your artistic integrity (aka intellectual property) even closer.

http://www.insidearts.org/index.php?pg=article&arid=00000008

Ruth Meberg Stine

p.s. Cameron, mad props.

30 Million Jobs are Waiting for US.

http://www.insidearts.org/index.php?pg=article&arid=00000009

According to this article published in the arts presenting monthly, Inside Arts, "30 million new jobs for college-educated workers will open from 2003-2013 in all fields, but only 23 million such workers will be available."

This two page story also tells the story of a non-profit arts employee who had so much passion for her job, she put in 90 hour weeks and took only one day off every 21 days. Then she quit and became a corporate secretary in NY. oooohhhhh. Scary. Also, great links to post-graduate leadership programs. Cheers!

Ruth Meberg Stine

Tuesday, November 27, 2007

A Cooler Kind of Sloppy

With the launch of this new website, the edgiest theatre in town is getting its proverbial s$*% together.  What I'm about to show you isn't exactly intended for public consumption, but it will be very soon.  Just for kicks, let me know if you can figure out how to donate, and if so, how long it took you to find that page.  
 
--Danger Wadman
 
 

Classic, Flashy, Naughty: Which Nutcracker Works for You?

Classic, Flashy, Naughty: Which Nutcracker Works for You?


milk it for all it's worth! battle of the Nutcrackers, this is so hilarious. Honestly, I don't think I could sit through all these performances to pick one, but it's a neat idea.

http://www.nytimes.com/2007/11/26/arts/dance/26ovat.html?_r=1&oref=slogin

--
Colleen 

So sad... So true?

As a bleeding heart and a cynic this comic speaks to me. I think it sadly sums up the reality of working for a not for profit. But, will I sell my soul to the corporate world? No way. I'll survive by trying to make a difference, even if I don't succeed!

 -Mary

 

 
 

How goes the CSO?

This is an interesting article in which Mary Ellen Hutton compares the
state of the CSO with other orchestras. I was surprized to see that
the CSO claims 60% earned revenue. If true, that's not bad.

http://news.cincypost.com/apps/pbcs.dll/article?AID=/20071123/LIFE/711230340

~ Jessica

Monday, November 26, 2007

Pope to purge the Vatican of modern music

Well, well.  Looks like the Pope is about to take a stance against modern sacred music.  Seems he's more interested in baroque music and Gregorian chant.  I wonder if this will affect the church musicians performing in catholic churches in the U.S.  Time to whip out some Monteverdi.

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/11/20/wpope120.xml

--CR Ferguson

$300,000? Who needs it anyway?

This article brings to mind a certain exercise from Chet's class, as
it is about an art museum which lost $300,000 to an embezzler (who has
since been convicted.) Who can blame her, really--I mean, the poor
woman was only making $95,000 a year from the museum :-) A reminder
of the importance of financial checks and balances, in any case...

~Shannon


http://seattletimes.nwsource.com/html/eastsidenews/2004026961_bam21e.html?syndication=rss

Take that, ITunes!

The Met recently launched an on-demand digital music service which
allows users to download Met performances from as far back as 1937
(for a fee, of course.) So if you ever find yourself wishing you had
that perfect redition of Beverly Sills's 1978 performance in
Donizetti's "Pasquale," here's your chance. That's right, Cam Cam,
I'm talking to you :-) Huzzah for Peter Gelb for once again proving
himself an innovative leader in the arts.
~Shannon

http://news.yahoo.com/s/ap/20071120/ap_en_mu/met_opera_rhapsody

People like quizzes and games...

Then perhaps they'll like the Nutcracker competition on television. I'm not sure I could handle four different versions of the Nutcracker in one year, but I guesss you gotta do what you gotta do....
 
 
-Mary

No More Old, White People!

The League of American Theatres and Producers released a report last
month entitled, "Who Goes to Broadway?". The study unveiled some new,
exciting statistics about audience demographics for Broadway. Some
highlights: the average age of theatre-goers has dropped to 41, and a
record 26% of audiences is now non-white. Arts audiences are
changing, and administrators should be on the lookout for these
growing trends. Let's just hope that we have working stagehands in
the future...

Here's the article from LiveBroadway.com with the executive summary information:

http://www.livebroadway.com/index.php?url_identifier=the-demographics-of-the-broadway-audience-2005-2006

-- M. Tyler Ennis

The End of Advertising as We Know It

The study was just released by IBM, forecasting the highly accelerated
change in the advertising industry in the coming years. All
businesses, including arts organizations, will need to invest much
more heavily in consumer analytics and automation to gain more
insights about the consumer and how to reach them due to interactive
technology. Here's the article from CNN Money:

http://money.cnn.com/news/newsfeeds/articles/marketwire/0325742.htm


-- M. Tyler Ennis

Sunday, November 25, 2007

More Roles for Minority Actors

Success of such films as Tyler Perry's Why Did I Get Married? (box office topper its opening weekend) has made industry execs realize such "urban" films can be major money-makers. Likewise, experts say TV has become more diverse because multiethnic casts have garnered high ratings. Hmmm....I think of Crowns and Margaret Garner. These shows are selling out in many places. Something to take note of perhaps? The Screen Actors Guild releases their annual casting data report based on gender, age, and race/ethnicity:
http://www.backstage.com/bso/news_reviews/film/article_display.jsp?vnu_content_id=1003676552


--Kobie

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Struggling Artists

Independent artists are facing a slump in art sales and are "forced" to become more business-minded. 25 percent of independent artists DO NOT put money in a retirement account and many go without health insurance: 
http://news.medill.northwestern.edu/chicago/news.aspx?id=70435


An organization is trying to prevent artists from going under: Artist Pension Trust, an investment program dedicated to the needs of emerging and mid-career artists. Check it out:
http://www.aptglobal.org/default.asp

--Kobie

Email and AIM finally together. You've gotta check out free AOL Mail!

insight into TomTom

Insight into TomTom

Ok, so this weekend my boyfriend and his family bought a TomTom, the
GPS device that you can use in your car (and just about everywhere
else). Very cool device. And as one of its features, you can look up
"Points of Interest" and find theaters and orchestras in your area or
in a city near you. Then it gives you not only their address but also
the phone number that you can call. I thought this was so neat since
many people that will be using this device when it becomes more and
more popular will see the city's theaters as a point of interest. Just
another form of viral marketing, since I'm sure the organization
didn't have to ask to be in the "Point of Interest" section.

Also, your organization can be a sponsor (Holiday Inn did this) so
that you come up first on the list given for the area. Just like
Google. I think this is a great way of showing how technology is
advancing the art scene and helping those who want to find an art
organization near you and list all available contact information quick
and easy.

Check out their website for any more information at www.tomtom.com.
And please, add one of these to my Christmas list :)

--
Colleen Ubbing
cell: 513.375.5625


Life exists for the love of music or beautiful things. --G.K. Chesterton

Saturday, November 24, 2007

J-Ville Orchestra has no clue

This board member should not have been talking to the press. Don't
they know the fundamental rules of PR?

http://arts.ccpblogs.com/2007/11/20/j-ville-orchestra-chairman-has-no-clue/

~ Jessica

Student Attempts to Apply Material from Two Courses Simultaneously!

Having discussed the delicate art of wooing unrelated groups who would be interested in what we have to offer, we might now consider the legal issues of the subject. Thank God Hollywood always does things, like, ten times bigger than we ever will.

http://www.hollywood.com/news/New_Line_Cinema_Sues_Video_Company_over_The_Golden_Compass/5000108

Wasn't it rather clever for the producers of a documentary on author Philip Pullman to release their DVD during the marketing extravaganza launched by the producers of the first film adaptation of that same author's work? Where, though,and WHY, did they cross the line between ethical capitalism and criminal laziness?

--Anne Wadman

US soprano Hendricks follows Radiohead in album giveaway

Wow!  First Radiohead, now Barbara Hendricks.  Hendricks, an opera singer (for those who don't know), just released her new album, and like Radiohead, she's letting consumers decide on what the price should be.  Supposedly she's the first classical musician to try this out.  Aren't we poor enough?  Can we really afford to do this?  It'll be interesting to see how her sales go.  I'm a little skeptical, but applaud her for trying something different.

http://afp.google.com/article/ALeqM5gohNeI5hmYmJKEEesCPZViD_My3g

--CR Ferguson

Friday, November 23, 2007

Zen and the Art of Negative Spin

Here is an interesting example of strategic public relations in a crisis situation:  the City of New York's official estimate for the daily cost of the stagehands' strike is $2 million;  the League of American Theatres and Producers says that number is off by about $15 million. 
 
http://www.nytimes.com/2007/11/20/theater/20broadway.html

Perhaps the chaos (including the ambiguity over which shows are even affected by the strike) will increase the sense of urgency.  Will the League of American Theatres and Producers recruit external forces to its side of the fight by using economic scare tactics?
 
--Annie Wadman

Tuesday, November 20, 2007

Metropolitan Opera expands high-def offerings

I plan on going to see Romeo and Juiliette in December if anyone's around!
 
 
http://www.chicagotribune.com/entertainment/stage/chi-1120metmovienov20,1,7154052.story?track=rss&ctrack=1&cset=true

--
K h o a  T .  N g u y e n
4273 Williamson Place
Cincinnati, OH 45223
513.885.1707
AOL Screen Name - TNguyen529

Monday, November 19, 2007

Give them what they want: attempt 899200033859383901293

We had generation X and Y.
Perhaps we should be renamed generation ADHD?
New York's arts scene is revamping to attract audiences with shorter concentration spans. Give them what they want or better even, what they can handle.
 
 
magdalena

The Artist’s Fall Collection

I am not entierly sure how we can apply this concept to the performing arts world,
 
 
but allready the International Journal of Arts Management had published an article concering the correlating motivations of luxury addicts and art lovers. 
 
 
magdalena

Violinist Zukerman decries sad state of classical music

Violinist Zukerman decries sad state of classical music

This speaks to the convo we had in class last week. Classical music
and artists still want to mean something to their audience, but at
least are being realistic that the audience that actually wants to be
there is diminishing. It's not going to take a summit of classical
leaders, but rather some creative arts administrators. Anyone up for
the job?

http://www.denverpost.com/entertainment/ci_7465953?source=pop_section_entertainment

--
Colleen

$2 Million a Day, Down the Tubes

Broadway stagehands are now in week two of their strike, and it will
likely continue over Thanksgiving weekend, one of the most profitable
theater weekends of the season. The city comptroller estimates that
economic losses resulting from the strike come to about $2 million per
day. This whole situation seems ridiculous to me--obviously no one is
benefiting from a strike, so why are these people not negotiating with
eachother? Doesn't anyone have a BATNA :-)

~Shannon

http://cityroom.blogs.nytimes.com/2007/11/19/estimating-the-broadway-strikes-economic-cost/

Friday, November 16, 2007

La Scala Still on Strike, Opening Night Looms

It appears as if the whole world is on strike.  Adding to the list of Hollywood and Broadway, La Scala Unions are also feuding.  Can't we just all get along?  Then again Italy almost always seems to be on strike.  It's nice to hear a quote from one musician who says, "Union hard-liners are driving us all into a sh*tty mess".  Amen to that.

http://www.musicalamerica.com/news/newsstory.cfm?archived=0&storyID=17107&categoryID=1&cookies=01

--CR Ferguson

Thursday, November 15, 2007

Best Orchestra Website 2007 goes to...

The Nashville Symphony Orchestra (for the 2nd year in a row). A close second place (also for the 2nd year in a row) goes to the Chicago Symphony Orchestra.
 
Read more here.
 
The Nashville Symphony Orchestra's website is fancy enough to deserve in-house staff. I, personally, love the 3-D seating module they have on their website. Does it mean more ticket sales? Since this is merely the 2nd season with the new website and the new venue, it's not clear, yet. They will be tracking revenues and expenses based on online activity and will have a clear picture once they have a few years' data. That's results I'd like to see!
 
-Mary

The Twisted Economics Of Harry Potter

For Chet, especially- but also because it shows quite vividly the trade off between profits and gaining market share. A few years back, I remember Potter being hailed as the rejuvinator of childrens books, and its positive effects on print media economy. Maybe not..
 
 
magdalena

States Get Screwed. Artists Get Really Screwed. Taxes Involved.

So here's a quick wrap up: You are a recording artist. You have a link on your web site to purchase your record on Amazon.com. To thank you for this, Amazon pays you a small "Referral Fee" of sorts, usually 50 cents or so.

BUT. According to new tax law, if both you and Amazon are located in the same state (NY), Amazon is required to pay taxes on that fee. Which means, you guessed it, Amazon will probably just stop paying that fee to artists.

Good? Bad? Ugly? Yes, yes, and yes.

Ruth Meberg Stine

just because we talked about it in class.

I'll admit it, I hate this stuff. I think it's gross and you wouldn't catch me dead here.  I am aware though, that this is MY opinion. And sure, there can be applicable lessons for arts organizations. However, I would not say that a church like this has more "participation" than a traditional church. It's just different. This, however, is not the time or place for my sermon. This is internet marketing and PR for the arts, and I say the church has nothing to do with it.

http://www.nytimes.com/2007/11/07/arts/music/07prais.html?pagewanted=1&ref=music

-Mary

New scoop for opera with Bruster's sign

Product placement...the placing of brand names in tv or movie scenes for exposure...
 
...product placement in OPERA?  could this be the new sponsorship fad? or could this really work for opera?
 
-Khoa

Tuesday, November 13, 2007

collectivism

My kind of advertising! As choreographer perhaps, not one of the poor folks on the ground.
 
magdalena

CD antitrust case brings $50,000 to Grand Rapids Symphony

I just wanted to post this because it's from my homestate:

http://www.mlive.com/newsflash/michigan/index.ssf?/base/entertainment-0/1194617643116720.xml&storylist=newsmichigan


~Jessica

Using sex to sell opera? Now where have I heard that before?

We all know that opera can be sexy, so we should use it to sell, but
as this article's author suggests, we should use it strategically as
opera can also be depressing and a real turn-off, if you will.

http://observer.guardian.co.uk/review/story/0,,2208859,00.html


~ Jessica

Monday, November 12, 2007

Leading an art museum is not that difficult

Leading an art museum is not that difficult

http://www.theartnewspaper.com/article.asp?id=6299

I sort of stumbled across this article and think it translates well to
other non profits, not just art museums. My favorite line?
"Businessmen who fail at business and curators who cannot keep their
jobs often turn to museum administration as their "true" calling".
True true, but how long do these people actually stay in the non profits?

--
Colleen

Trimming the Fat Off Puccini

We're not alone here in America--audiences don't seem to want to sit through four hour operathons in Italy either.  In fact, their situation seems more dire than ours.  This is a very interesting article about one Italian opera company's new approach to getting butts in seats--they cut Tosca down to 90 minutes. I still have mixed feelings about this approach--perhaps shorter productions are becoming a necessary evil?
 

Sunday, November 11, 2007

The Forgotten Great American Opera

Vanessa. The 1958 Pulitzer Prize winning American opera that time seems to have forgotten is explored in this article and reasons for its lack of success.
http://www.nytimes.com/2007/11/04/arts/music/04davi.html?ref=arts

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How to do it...

I came across this interesting article about interpreting ticket-sale statistics geared towards critics. Well at least I think it's interesting...

Email and AIM finally together. You've gotta check out free AOL Mail!

Friday, November 9, 2007

WOM anybody?

Tortured by acronyms, we nevertheless return to buzzing. How to control the noise of a crowd?
Fascinating article from a trusted source (i.e.the other side of the ocean)
 
 
magdalena

Facebook Marketing. It Can Be a Good Thing

This is why I don't put my interests in my profile. Then again, I just now had an ad for Proactive Identity theft protection. Should I worry? Was that tailored?
 
 
magdalena

Thursday, November 8, 2007

Hail 'Caesar,' the riveting new Lyric opera production

Chicago Lyric is really doing well for itself.  Go opera!  I'd heard a lot about this production already because it premiered at England's Glyndebourne Festival with excellent reviews.  If anyone's interested in seeing it, it's going to be playing over Thanksgiving break.  You can watch footage of the dress by following the bottom link. 

http://www.chicagotribune.com/entertainment/music/chi-ovn_1105juliusnov05,1,2972454.story

http://www.lyricopera.org/productions.aspx?arrRef=20082

--CR Ferguson

Composer's main diet is Ramon & Easy Mac: Is music now full of additives?

As someone who is currently financially supporting a jazz musician (my husband),
this article shows me that no genre of music is alone. Seems that dedicating your
life to art also means dedicating it to living below the poverty line. Unless you have
a sugar daddy. And then you're set to enjoy a life with a very time-consuming
hobby: music for the mini-masses.

Ruth Meberg Stine

Berlin orchestra admits its Nazi past

I figured this would be of interest given our "emergency PR" activity a few weeks ago.
 
Does an organization's past affiliations affect what you think of them now?
 

Tuesday, November 6, 2007

Facebook to Turn Users Into Endorsers

Facebook to Turn Users Into Endorsers

25 million users use facebook each day?!? No wonder the makers of the site are boosting it's advertising potential. Although personally, just because my friend (which many of my friends are people I hardly talk to, going back as far as high school) is a fan of something, doesn't mean that I am going to want it any more. Facebook is a great space to spread the word, but it doesn't mean it's credible. Still...can't hurt to try...


http://www.nytimes.com/2007/11/06/business/06cnd-facebook.html?_r=1&hp&oref=slogin

--
Colleen Ubbing
cell: 513.375.5625


Life exists for the love of music or beautiful things.  --G.K. Chesterton

Monday, November 5, 2007

Smithsonian Questions $5 Million In Oil Money

Wow!  The Smithsonian is actually questioning whether or not to except a $5 million donation because the interests of the Smithsonian and those of the source of the donation might not be consistent with each other.  I wonder whether or not other arts organizations would be as responsible before accepting such a hefty gift.

http://www.washingtonpost.com/wp-dyn/content/article/2007/11/02/AR2007110201953.html

--CR Ferguson

Groan....Not "The Nutcracker".....again......

Fellow blogger Judith Mackrell discusses the fact that--gasp!!--there
are family-friendly ballets out there other than The Nutcracker! She
discusses the shows in which some ballet companies have invested in
hopes of attracting family audiences. Perhaps I like this blog so
much because I really despise The Nutcracker. A lot. So I resent the
fact that for some people, it represents ballet's flagship.

http://blogs.guardian.co.uk/theatre/2007/11/kids_need_more_than_the_nutcra.html

~Shannon

Arts Patrons Stuck in Cyberspace

In a recent study by Patron Technology of 50,000 arts patrons, over 52% admitted to spending much more time on the internet compared to traditional media of radio, newspapers, and magazines.  The trend is inevitable.  Even arts consumers are moving towards online marketing and away from print media.

http://www.prweb.com/releases/2007/10/prweb561742.htm

-- M. Tyler Ennis

The Dying Subscription to be Reincarnated

Blogger Chris Jones explores a new arts marketing technique used in the Chicago theatre scene: the multi-theatre subscription.  It's entitled, "Looks like Chicago," and it currently encompasses tickets for four different theaters in the area.  The subscription era may not be ending as new creativity strives to keep it reincarnated.

http://leisureblogs.chicagotribune.com/the_theater_loop/2007/10/so-heres-a-firs.html

-- M. Tyler Ennis

Does innovation restore your optimism?

Most of our time in class is spent talking about the change in media, and new ways we must use the internet to reach new audiences. While I think this is invaluable information, there is something bigger than the internet going on. The expectations of audience members are changing. Chances are, if we are still working for arts organizations in 10 to 20 years, they will look a lot different than they do now. As described in this NY Times article, Culture Institutions Go After the Short-Attention-Span Crowd, organizations are using younger staff members to revitalize marketing and programming tactics. It specifically talks about the event inspired by young staff members that that Brooklyn Academy of Music held, Takeover, which included loud bands and resembled an "extravagant frat party".

In addition to special events that appeal to young hipsters, they have created a subscription package specifically for those with short attention spans- all works are 90 minutes or less. If this becomes popular, imagine what it can mean for large, more traditionally programmed organizations. I think it is great, especially if implemented in the orchestra world. I'd love to have the option to only hear 90 minutes of music (and maybe pay half the price).

I always find it interesting to see how the arts change, and especially in New York. While it will take years for the trends to trickle down to mid-size cities and their organizations, it is encouraging to have these examples to learn from. I am excited to see organizations embracing the ideas of the younger staff members. It restores my optimism in a field that is too static and often stuck in its ways. Yay innovation!

Friday, November 2, 2007

Oops, forgot to post that link

http://nymag.com/arts/theater/features/39926/

--
Colleen Ubbing
cell: 513.375.5625


Life exists for the love of music or beautiful things.  -- G.K. Chesterton

Thursday, November 1, 2007

Alias: Roxane. Why Jennifer Garner had to take her chances on Broadway

I think what we're seeing here might be revival of new audiences for Broadway. It seems that more and more these days (anyone want to see a naked Harry Potter?) screen actors are heading to the stage to try their art in a new way. What a way to reach audiences! People who wouldn't think twice about seeing Cyrano de Bergerac might think twice if they can have a close encounter with a movie star. Although I do agree with the article that more classically trained, non-famous actors/actresses are being shut out due to their lack of name recognition, as long as the part is played well, isn't that what should matter? I guess it comes down to integrity of the play or butts in seat. I'm interested to see how the opening goes tonight.
 


--
Colleen

New Life for Sharonville cinema

Sharonville Arts council has bought an old theatre, turning it into a
performing and visual arts center. This article is another reiteration
of how suburbs and other outlying areas of major cities are taking the
arts into their own hands. They are bringing the arts to their
communities rather than having to seek it out "downtown." Cincinnati
has been fighting against this for awhile, but in the end,
constituents feel safer walking down the street from there house then
walking around in the city (and there is the convenience factor, of
course).

http://news.enquirer.com/apps/pbcs.dll/article?AID=/20071030/NEWS01/310300030
--

Traci