Internet Marketing and Public Relations for the Arts

Friday, November 23, 2007

Zen and the Art of Negative Spin

Here is an interesting example of strategic public relations in a crisis situation:  the City of New York's official estimate for the daily cost of the stagehands' strike is $2 million;  the League of American Theatres and Producers says that number is off by about $15 million. 
 
http://www.nytimes.com/2007/11/20/theater/20broadway.html

Perhaps the chaos (including the ambiguity over which shows are even affected by the strike) will increase the sense of urgency.  Will the League of American Theatres and Producers recruit external forces to its side of the fight by using economic scare tactics?
 
--Annie Wadman

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