insight into TomTom

Insight into TomTom

Ok, so this weekend my boyfriend and his family bought a TomTom, the
GPS device that you can use in your car (and just about everywhere
else). Very cool device. And as one of its features, you can look up
"Points of Interest" and find theaters and orchestras in your area or
in a city near you. Then it gives you not only their address but also
the phone number that you can call. I thought this was so neat since
many people that will be using this device when it becomes more and
more popular will see the city's theaters as a point of interest. Just
another form of viral marketing, since I'm sure the organization
didn't have to ask to be in the "Point of Interest" section.

Also, your organization can be a sponsor (Holiday Inn did this) so
that you come up first on the list given for the area. Just like
Google. I think this is a great way of showing how technology is
advancing the art scene and helping those who want to find an art
organization near you and list all available contact information quick
and easy.

Check out their website for any more information at www.tomtom.com.
And please, add one of these to my Christmas list :)

--
Colleen Ubbing
cell: 513.375.5625

Life exists for the love of music or beautiful things. --G.K. Chesterton