Best Orchestra Website 2007 goes to...
The Nashville Symphony Orchestra (for the 2nd year in a row). A close second place (also for the 2nd year in a row) goes to the Chicago Symphony Orchestra.
Read more here.
The Nashville Symphony Orchestra's website is fancy enough to deserve in-house staff. I, personally, love the 3-D seating module they have on their website. Does it mean more ticket sales? Since this is merely the 2nd season with the new website and the new venue, it's not clear, yet. They will be tracking revenues and expenses based on online activity and will have a clear picture once they have a few years' data. That's results I'd like to see!
-Mary
1 Comments:
so interesting! i like that chicago has been able to see their patrons buying patterns and is taking advantage of it.
seems like that would be a point that most board members would like to hear about.
By Ruth, At November 18, 2007 1:57 PM
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