Wake Up and Pay Attention to New Audiences!

According to a recent multicultural marketing study, ethnic consumers are almost twice as likely to pay attention to advertising than others.  This statistic is alarming for arts audience demographics, but maybe media/messaging strategies need to be adjusted.  Those same consumers claim the messages they receive are not relevant to them.  An interesting article on "cultural pinpointing":

http://sev.prnewswire.com/health-care-hospitals/20070917/NYM09317092007-1.html


-- M. Tyler Ennis