Oh my god, Oh my god you guys!!!!

 

http://www.nytimes.com/2007/10/02/theater/02twee.html?pagewanted=1&_r=1&ei=5088%20&en=440149ed2dc6fc33&ex=1349064000&partner=rssnyt&emc=rss

 

I'll admit it, I saw Legally Blonde and I enjoyed it. I was, however, a minority in the audience. We were surronded by young girls and their parents. The audience was lively and way into the music and dancing. Would I see it again? No. But I'm sure these girls would.

 

Tweens are a powerful demographic for Broadway. As the article points out, they influence their parents to buy tickets for shows and often more than once.

 

What was interesting to me was why a show like Legally Blonde is successful, but Little Women is a flop. The producer for Little Women points out that shows must target at demographics in a cross sectional way. Has Legally Blonde done this enough? Time hasn't told us yet. After a very successful summer, ticket sales are decreasing with the start of school. I think, however, unlike Little Women, Legally Blonde appeals to more "tweens". It doesn't seem to appeal to their parents as much, but who cares what the parents think, right? So long as their daughters, clad in pink, continue to convince them to buy the tickets, these tween-appealing shows will continue to sell.

-Mary