Goodwill going vintage
Article here.
This is cool. Goodwill of Greater Washington has hired a fashion blogger to boost their image among young, women professionals. Inspired by high-end fashion boutiques, Goodwill's new marketing tactic is "vintage" clothes, not "used" clothes. In addition to the new blog, Goodwill will also connect to customers through Myspace and YouTube. Yet another way the not-for-profit world can take advantage of cheap press outlets.
The DC Goodwill Fashionista also linked to a site that is criticizing the work of the (RED) campaign, saying it focuses too much on consumerism and not enough on actual charitable giving. I thought I'd add a plug for the site here too.
This is cool. Goodwill of Greater Washington has hired a fashion blogger to boost their image among young, women professionals. Inspired by high-end fashion boutiques, Goodwill's new marketing tactic is "vintage" clothes, not "used" clothes. In addition to the new blog, Goodwill will also connect to customers through Myspace and YouTube. Yet another way the not-for-profit world can take advantage of cheap press outlets.
The DC Goodwill Fashionista also linked to a site that is criticizing the work of the (RED) campaign, saying it focuses too much on consumerism and not enough on actual charitable giving. I thought I'd add a plug for the site here too.
-Mary
0 Comments:
Post a Comment
<< Home